Message Personalization Using Variables

Summary

This article explains how to personalize campaign messages using customer-specific data to improve engagement.

What Are Variables?

Variables are placeholders that get replaced with actual customer data, such as:

• {{name}}
• {{order_id}}
• {{city}}

Why Personalization Matters

Personalized messages:

• Get higher open rates
• Feel less like spam
• Increase reply chances

How to Add Variables in Templates

While creating a template:

1. Insert placeholders in the message text

Example: Hello {{name}}, your order {{order_id}} is out for delivery.

Matching Variables With Upload File

Your CSV or Sheet must contain:

• Column names matching the variables
• Correct data in each row

Preview Before Sending

Always use the preview option to:

• Check variable replacements
• Avoid sending broken messages